This doesn’t mean you should try to get keyword-stuffed anchor texts at any cost. Do not confuse the PageRank algorithm with an old metric of the same name that was used by Google to display the rank of the pages from 0 to 10. Search engine developers realized that if many quality resources link to a certain page, it means the page is valuable and trustworthy. If page A links to page B, we say that page B has a backlink from page A.
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What they mean is that you should find synonyms and related keywords and “sprinkle them” across the page to make sure Google knows what it’s about. Once you have a focus keyword, you should use it to optimize your page for the given topic. When selecting the topics for your content, remember that there are various types of search intent (see the previous chapter) – informational, navigational, transactional and commercial. We’ve covered the first step in this process – finding the right keywords – in the previous chapter. So if you don’t fall into the categories they want to see, your chances of ranking are extremely low, even if you have all the link metrics.
The thing is that as an author, you can’t “bluff” your way through 2,000-5,000 words on your topic. And to earn those rankings – to nail that “Expertise – Authoritativeness – Trustworthiness” qualifier from Google – you must be a subject matter expert. You can actually do more harm than good by trying to use the keyword a certain number of times in your text. Always remember that there’s no such thing as the ideal number of keyword appearances on a page (a.k.a. keyword density). It is best practice to use your focus keyword in the H1 heading of the page.
First, import your target keywords into Semrush’s Position Tracking tool. Keyword research is the process of discovering what search terms your target audience uses. According to Semrush Sensor data from September 2024, Google displays images in the top 20 results for over half of U.S. Other off-page tactics like social media management, online reputation management, and email marketing can indirectly benefit your SEO by driving brand awareness and engagement. Avoiding keyword stuffing—forcing in keywords where they do not belong—is also important because Google considers this a spammy practice. Violating Google’s spam policies can lead to a penalty that harms your search visibility.
For instance, concerns about mass-produced content a decade ago led Google to refine its systems to better reward quality content, rather than imposing bans based on the method of creation. Dealing with duplicate content is essential for maintaining the integrity and performance of your website in search engine results. By implementing the solutions discussed, you can effectively manage duplicate content issues, improve your site’s SEO ability, and provide a better experience for your users. Adding internal links between related pages on your site is an SEO best practice because it helps search engines and users navigate your site and understand its structure.
Most of the voice search optimization strategies also make sense for semantic search. Voice search has grown in popularity and will likely continue to do so. It shouldn’t be your #1 SEO priority, but it does make sense to start optimizing for voice search. Metadata is the title and lines of text on the search results page. In GA4, conversions are called “key events.” Use Google’s guide to learn how to create and edit key events. Focus on building relationships with journalists rather than just asking for links.
Other common link building techniques
We recommend creating a SEO Anomaly checklist of items to review on each web page before publishing for consistency. Where possible, your target keyword should be present across the following elements of your page. Avoid using overly long phrasing and special characters so that your URL looks neat and is easier to remember.
- The focus is on delivering reliable, high-quality search results to users, which has guided Google’s content policies for years.
- For example, the H1 on this page is the article title, “Understanding On-page SEO” is an H2, and this section is an H3.
- User behavior indicates that some queries are better satisfied by different content formats.
- Once you know who your competitors are, use the same tools used to find your own links and find out who is linking to your competitors.
- This means that improving your website’s visibility on search engines can put your business in front of more customers.
Though it isn’t exactly SEO, you cannot expect to excel at search optimization without having a basic understanding of the webpage markup. As SEO tools and resources are equally important, this free guide book has information and free online tools to start keyword research, monitoring website backlinks, and much more. A useful lesson on integrating SEO with other disciplines will help you learn about integrating marketing channels and improving user experience across channels. You will then be directed to the crucial relationships between SEO and content marketing, analytics, mobile, and WordPress, which provide a 360-degree approach to tackle your online presence.
Driving Traffic to Your Website
And I quickly noticed that most of the content on the first page were guides. Back in the day I’d write content that I THOUGHT would rank on the first page of Google. Just like with CPCs, “low” and “high” monthly search volumes are relative to your niche. There are two ways to use The Google Keyword Planner as a keyword generator. But it’s kind of hard to pull out the best questions that people are asking. And learning SEO is an ongoing process that requires keeping up with the latest updates, trends, and developments in the SEO industry.